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View the Autumn / Winter 2011 issue of the Northern customer magazine

News

A Rolling Campaign Takes Yorkshire Across the North

23rd March 2010


A Rolling Campaign Takes Yorkshire Across the North asset 1A Rolling Campaign Takes Yorkshire Across the North asset 2A Rolling Campaign Takes Yorkshire Across the North asset 3

Northern is teaming up with Welcome to Yorkshire to promote everything that is great about Yorkshire in a brand new campaign. 

In one of the biggest advertising opportunities available ten Northern trains are getting a makeover with new liveries promoting the Welcome to Yorkshire themes: Family, Outdoors, Delicious, Indulgence, Heritage, Artistic, Sport, Events and Festivals and City Life. 

The trains will be a ‘rolling’ promotion travelling across the Northern network, which runs from the Scottish Borders to Nottingham and Stoke, and from the North Sea to the Irish coast.  They will bring the delights of Yorkshire to millions of passengers every year.

Steve Butcher, Deputy Managing Director, Northern said: “We serve a population of 15million and play a vital role in connecting people and communities to opportunities for work and leisure. Through our partnership with Welcome to Yorkshire we will promote the experiences that Yorkshire has to offer across the north of England by encouraging visitors to this scenic area – and what better way to visit than by rail!”

Gary Verity, Chief Executive, Welcome to Yorkshire said: “We're absolutely thrilled with this campaign. These trains will be taking the Yorkshire message across the north of England and helping us in our aim to get even more visitors to our wonderful region.”


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